Jolabokaflod

The term Jólabókaflóð means ‘Yule Book Flood’. Iceland place huge importance on reading and storytelling, with one in ten of the 330,000 population publishing at least one book in their lifetime. Every Christmas Eve, Icelanders exchange and gift books to one another, and then spend the remainder of the evening reading them. Sounds pretty blissful doesn’t it? Warm, cosy, eating chocolate, surrounded by your favourite people, and delving into a good book. Here's our collection of products to help you celebrate 'jolabokaflod'.